Our Approach
We help define who you are to the next generation.
Identify Key Audiences
We start by learning the motivations and needs of your audiences.
Future Student
How do students choose an education that is worth the money, creating opportunities for rewarding careers without going into debt?
Student and Alumni
Students love the small class sizes and experiential education your college offers but need help balancing school, work and family obligations.
Staff and Faculty
When students are engaged, staff and faculty have a powerful impact. The college needs to find ways to engage by traditional and nontraditional means.
Community and Corporate Partners
Our community recruits strong graduates for the workforce, but we need an increase in graduates for the future.
Build Brand Archetype
Each family of archetypes aligns with a set of motivations that span a range of collective and individualistic desires.
From 12 archetypes, we narrow down your primary, secondary and tertiary types.
This example of a small college showcases three types. Each archetype has a different set of needs and motivations. These inform the work we do.
Organize for the Next Decade
Centralized or Decentralized? Your organizational structure matters.